Would you rather view pictures that are static and just "there" or photos that show movement and life? I vote for the latter. Video is great when movement is what you are trying to show, but it doesn't work in a photo album. Fortunately, there are a few simple techniques anyone can use to help pictures come alive.
Rule #1 has to do with taking pictures of animals or people who are moving. When your subject is in profile always have more space in front of the subject than in back. Centering the subject creates a very static image. Look at the difference a little change in position makes in terms of added movement for the photos below.

And, if you don't have the composition quite right when you take the picture, you can always crop it to get the right effect.
Cairo, Egypt
Denali National Park, Alaska